W+K hires a search specialist

Though I recently wrote a post about digital creative agencies and search, Andrew Walmsley reiterated that search is advertising and Iain Tait wrote a piece on URLs being out and search being in in offline advertising, I wasn't expecting this – Wieden + Kennedy have hired a director of search:

We're getting invested in this because we think creativity in search is an area that hasn't been exploited at all," said Renny Gleeson, global director of digital strategies for Wieden.

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  • Mel Carson

    Makes perfect sense Robin – with Universal Search dominating search conferences over the last few months, folks need to start getting creative with video, images etc etc otherwise they could get pushed futher down the search engine results page…..