W+K hires a search specialist

Though I recently wrote a post about digital creative agencies and search, Andrew Walmsley reiterated that search is advertising and Iain Tait wrote a piece on URLs being out and search being in in offline advertising, I wasn't expecting this – Wieden + Kennedy have hired a director of search:

We're getting invested in this because we think creativity in search is an area that hasn't been exploited at all," said Renny Gleeson, global director of digital strategies for Wieden.

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