Howdy, it's been a busy few weeks here. Someone said that if you wanted to you could eat every night for free in NY because there is always something on, an opening, a talk, you name it. Whoever that person is, or was, was indeed right. Yesterday I went to the PSFK Conference and The Creativity 50 party (more on that in another post). I could have gone to the Nike Dunk party or hooked up with the One Show judges, but was, genuinely pooped. Anyway, all this interaction led to a wee thought.
Blogging is great. Bloggers are great. The Internet is great. The ability to find information and interesting things has changed forever. This is good. It generally means brands and people have to be more honest. However, I left the PSFK conference yesterday a *little* (sorry Piers – everything else is supercool!) disappointed because I felt like I knew all the stuff everyone talked about. Now, please don't take this the wrong way. I am not saying I am a know-it-all or that the speakers were uninteresting – far from it. There are far more intelligent people than me, brain surgeons, accountants, footballers (that's an interesting sideline – who do you suppose is, or was, the most intelligent footballer?) who would have got loads out of the conference and some great speakers. It just so happens that I am in this industry and move in the same (digital and in some cases physical) circles as many of the speakers.
This is no way makes me special, it's my job. But even if it wasn't my job it would be very easy to follow these same people through their blogs. Anyone can do that and so anyone could in theory know what I know and know what they know – to an extent.
Blogging has become such a ideas fest and public knowledge fest and the field of people practicing the sort of things the ad industry wants to hear at conferences has become quite narrow and easily navigable.
It just seems to me that the internet means there are fewer surprises these days. Which is a shame because creative people thrive on surprises and finding the things that are different.
I think I might switch off the internet for a bit, give bob a break.