Why the social object is the future of marketing

Hugh MacLeod with a seminal post on social objects:

From now on you won’t have the TV Commercials to rely on to start your conversations. People are ignoring you. The only way your product is going to spread is by word of mouth. The only way it’s going to get word of mouth is if there is something in it for the person talking about it.

The person you want talking about it is not doing it for the money. She'll only talk about it if it serves as a Social Object. A "hook" to move the conversation along. A hook she can use it as a way to relate to her fellow human beings.

You should read all of Hugh's post.

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