Daily Archives: 28 November, 2007

October’s Creative Showcase

OK, even I, the ultimate digital (ego) booster, am bored now. If you can be bothered, the winners of October's Creative Showcase are here. Glue won. With their really amusing and very good Virgin Trains ads (watch all of them). Surprise surprise. Yawn…

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How to do digital

Our very own James Cooper, currently creative director at Dare (but not for long) has written a guest post on Scamp about how traditional creatives should approach digital briefs, which I recommend in its entirety, but also includes this little gem:

The good news being that you don’t have to have spent years buried in software manuals. The bad news being that the person who has done that now earns more money than you do and can f**k up your project at the flick of a switch. You will have to learn to deal with seeing someone everyday who is more important than you and has better trainers.

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