Monthly Archives: October 2007

I went on Holiday and took the Internet with me

I just got back from a lovely little holiday (hence no posts). Along with Speedos (it's an enduring image isn't it?), Proust and suncream we took a laptop. What are we, nuts?

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September’s Creative Showcase

The winners of September's Creative Showcase awards have been announced. Glue's winning entry for the Royal Marines is good, but compared to their work for the same client 2 years ago, aside from the use of video, it's not moved on that much.

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eCRM, digital direct, whatever…

Don't get me wrong, having run first Eurostar's and then Flybe's eCRM programmes, I know the ROI that you can get from applying traditional DM data planning principles to email marketing is insane. However, to think that you can be 'lead agency' without making your clients feel sexy, is just as insane. Over to to Hayley Pinkerfield

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Daft Punk is playing at my house

The French are avid bloggeurs, so it makes sense that rather than create a website to promote their new album, Daft Punk built a widget. One day soon, everyone will do this.

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Iris wins the Shell digital account

Iris, the integrated agency of some repute, hired George Nimeh as their Digital MD back in January. It looks like that decision is beginning to bare fruit – they've just won the multimillion-pound global digital Shell account.

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Information R/evolution

From the genius that brought you The Machine is Us/ing Us, comes Information R/evolution.

Useful if you don't really get why tags are important…

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Barclaycard and Gay Bingo.

I wrote a while ago about not many uk clients getting involved in blogging. I'm happy to say Barclaycard are trying something out with their WTF Collective blog. And it's certainly not about APR percentage rates.

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A fad is a fad but it can be a good fad

Some time ago I signed up to the Blog Action Day – which encourages blogers to unite for oneday to raise the issue of the enironment. The most interesting thing for me is not the environment per se, that's just a fad, but the way the web can get over 16,000 people to write about something.

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Branded Utility – the NYT version

Today's New York Times has a great article focusing on how Nike increasingly is spending less on conventional advertising and more on doing useful things for people. Just do it.

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