I just got back from a lovely little holiday (hence no posts). Along with Speedos (it's an enduring image isn't it?), Proust and suncream we took a laptop. What are we, nuts?
Monthly Archives: October 2007
The winners of September's Creative Showcase awards have been announced. Glue's winning entry for the Royal Marines is good, but compared to their work for the same client 2 years ago, aside from the use of video, it's not moved on that much.
Don't get me wrong, having run first Eurostar's and then Flybe's eCRM programmes, I know the ROI that you can get from applying traditional DM data planning principles to email marketing is insane. However, to think that you can be 'lead agency' without making your clients feel sexy, is just as insane. Over to to Hayley Pinkerfield…
The French are avid bloggeurs, so it makes sense that rather than create a website to promote their new album, Daft Punk built a widget. One day soon, everyone will do this.
Iris, the integrated agency of some repute, hired George Nimeh as their Digital MD back in January. It looks like that decision is beginning to bare fruit – they've just won the multimillion-pound global digital Shell account.
Useful if you don't really get why tags are important…
I wrote a while ago about not many uk clients getting involved in blogging. I'm happy to say Barclaycard are trying something out with their WTF Collective blog. And it's certainly not about APR percentage rates.
Some time ago I signed up to the Blog Action Day – which encourages blogers to unite for oneday to raise the issue of the enironment. The most interesting thing for me is not the environment per se, that's just a fad, but the way the web can get over 16,000 people to write about something.