I just got back from a lovely little holiday (hence no posts). Along with Speedos (it's an enduring image isn't it?), Proust and suncream we took a laptop. What are we, nuts?
We went the Maldives. By the way I think I have a good line for their tourist board: 'It's f**king amazing. And not THAT expensive.' We were in the middle of nowhere, 45 mins boat ride from Male and yet even there they had wireless and even on the boat ride my mobile reception was better than in London.
I'll get to the point. Even though we were having a ball, doing nothing, reading, getting sunburnt, drinking ginger mojitos there was still a little bit of time for our friend the internet.
I showed a photo to someone here and in the room was a laptop. She just rolled her eyes and said, 'saddo'. The implication that having a laptop on holiday means work. Far from it – I think everyone at Dare can testify that I did absolutely no work while I was away. But I did muck about a bit on the web.
The web has become a little bit like having a TV in your room on holiday. It's entertainment and a connection with reality – if you want it. The entertainment bit is the key though. It's fun to go onto Facebook for a bit, check the Arsenal goals – one way of working out whether I'm on holiday or not is just to see whether there has been an amazing home game or not, I always miss the good ones – and put some photos up on Flickr.
This is what most clients don't get. The internet is not about work anymore. It's embedded into people's leisure time. And indeed they are having more fun on their computers than on TV. Although the indian soaps I occasionally flicked past were sensational!