We have just finished a nice little B2B site for Vodafone. It's for mobile working and links up with a TV ad but doesn't just repeat the TV thought it has it's own strategy. Some might say that's the future of integration.
For those of you who haven't seen the Time Theft ad you can here. It's a stroy about a man who wants more time back. We thought this worked well on the big screen but actually the business problem Vodafone faced was that bosses were not buying the kit for their employees. Online is now where these decisions are made so we needed to do something that sold but of course was entertaining first.
The idea is update your boss. Taking the piss out of all those bosses who don't get the web and blackberrys and all that jazz. We had fun filming it – not so much fun putting it together (which was my point the other day about ideas vs production) but hopefully there is something there for all workforces to enjoy.
See some of you at the Campaign Digital Awards tomorrow I hope.