Daily Archives: 18 September, 2007

Size doesn’t matter

Some interesting research that shows an agencies size doesn't matter that much to clients – here's what does, in order of importance:

  1. Quality customer insights
  2. Chemistry
  3. Creative work
  4. Service level / response to needs ongoing
  5. Cost control
  6. Innovative / strategic thinking
  7. Case for ROI
  8. Client list
  9. Strict adherence to brief
  10. Seniority of account team
  11. Location
  12. Size

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The death of traditional advertising

Bob Garfield, of Advertising Age, thinks agencies need to reinvent themselves or die. Watch to find out why:

[via]

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Dr Who vs. Youtube

As if from the very pages of the Long Tail itself, comes this little snippet:

On 25 May, 7.7m people in the UK tuned in to watch Doctor Who on BBC One. On the same day, 9.8m people in the UK visited a website owned by Google, of which 2.2m watched at least one video on YouTube.

This time the Dr emerged victorious, but what will happen next time? Read on

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Computers with floppies.

We have just finished a nice little B2B site for Vodafone. It's for mobile working and links up with a TV ad but doesn't just repeat the TV thought it has it's own strategy. Some might say that's the future of integration.  

For those of you who haven't seen the Time Theft ad you can here. It's a stroy about a man who wants more time back. We thought this worked well on the big screen but actually the business problem Vodafone faced was that bosses were not buying the kit for their employees. Online is now where these decisions are made so we needed to do something that sold but of course was entertaining first.

The idea is update your boss. Taking the piss out of all those bosses who don't get the web and blackberrys and all that jazz. We had fun filming it – not so much fun putting it together (which was my point the other day about ideas vs production) but hopefully there is something there for all workforces to enjoy.

See some of you at the Campaign Digital Awards tomorrow I hope.