Second Life: an update
I haven't written about Second Life since my last diatribe on the subject. However a couple of interesting bits of news have emerged recently that are worth noting.
Firstly some research looking at how long Second Life residents are spending interacting with advertisers in-world – not surprisingly, it's those that involve an element of community that are doing well (although GigaOm disputes whether any brands are actually doing well). Also comes news that over 1.3 million people logged into Second Life during March – an increase of 46% from January – 61% of them were European, compared to 19% from North America and 13% from Asia Pacific (and unsurprisingly, overall 61% were male).