I know it's easy to say so now but I had a gut feeling that Tony Blair's premiership would end in tears. If blogging had been around in 97 I would have blogged about it and could prove it to you. I guess the thing that nailed it for me was the shocking error of judgement when the conference linked hands and rocked on to D-Ream's 'Things can only get better'.
I just did a quick search for that piece of film on you tube and it doesn't exist. Well at least not in a very accessible place. I reckon the government employ someone to stay on you tube to check for postings, as a matter of national security! The original version is here. If anyone has footage from the conference please do let me know.
Anyway. Like I said I had a gut feeling about TB. I feel like we had some sort of bond. I moved into a great new flat the day he moved in to no.10 and one of my friends was one of his Private Secetaries. She got me an invite to no.10. I have sat in his chair – he really did have a batphone to Ireland and Washington and he had a picture of his kids, pre Leo, but not of Cherie. So my friend was always singing his praises saying what a wonderful boss he was and I don't doubt this. As I said I just had a gut feeling that his heart was in the right place but he was way out of his depth. He'd never run anything before, let alone the country.
Being a Creative Director is really nothing else than trusting your gut. Sometimes you get it right, sometimes wrong.I left the cosy world of the TV creative department in 1999. Most people said I would regret it. Who knows what would have happened had I stayed but again the old belly said this digital thing would take off and I can't say I'm wholly unhappy with the ways things have turned out.
So what's the gut saying now? In the spirit of experimentation I'm going to say in this post that Gordon Brown is going to be an absolute disaster as PM. I saw him speak at an Internet Conference many moons ago – I think it was probably 2000. I thought the chance to see a real politicin present would be pretty cool, a proper orator. He was rubbish, absolute crap. He had no passion, he was unclear about the point he wanted to make and as a person left me severely underwhelmed. Whatever you say about Blair he has the gift of the gab, in spades. Gord doesn't.
Whether people will find this out in time for David Cameron to waltz into no.10 or not I'm not sure. But like I say, it's here, written for posterity. Gordon Brown hasn't got what it takes. Let's see if my prediction comes true.
Tune in for New Labour vs New Media parts 2 and 3 in a few days time where I look at how creatives have agencies have changed over the 10 year period. Toodle pip.