Now that the Sony and ITV pitch wins are public and people have asked me about them I thought I'd say something. Without giving away all our secrets of course.
First up ITV. We actually pitched for this before christmas but obviously there have been a few client side changes since then and so it took a while to come to a final decision. We pitched with one idea that was simple in its conception but complex in its execution. A measure of how fast the industry moves on is that in between now and then this idea has popped up for TV programming elsewhere. Or maybe it just wasn't that hot an idea!
Sony was a big one. I'll make no bones about it we wanted to win it. Balls and Paint have been the two outstanding ads over the last few years. We want to create the outstadning piece of digital work to sit on the same table.
Again we pitched with one idea that had several components. What was particulary pleasing on this win was that it was done without too many pizza nights. Just two in fact. We had an idea early on and executed it with the minimum of fuss. The night before the pitch I think I got home about 10pm. A first, but hopefully not the last!
Of course now the really hard work begins.