Daily Archives: 23 April, 2007

A tale of two pitches

Now that the Sony and ITV pitch wins are public and people have asked me about them I thought I'd say something. Without giving away all our secrets of course.

First up ITV. We actually pitched for this before christmas but obviously there have been a few client side changes since then and so it took a while to come to a final decision. We pitched with one idea that was simple in its conception but complex in its execution. A measure of how fast the industry moves on is that in between now and then this idea has popped up for TV programming elsewhere. Or maybe it just wasn't that hot an idea!

Sony was a big one. I'll make no bones about it we wanted to win it. Balls and Paint have been the two outstanding ads over the last few years. We want to create the outstadning piece of digital work to sit on the same table.

Again we pitched with one idea that had several components. What was particulary pleasing on this win was that it was done without too many pizza nights. Just two in fact. We had an idea early on and executed it with the minimum of fuss. The night before the pitch I think I got home about 10pm. A first, but hopefully not the last!

Of course now the really hard work begins.

The Webby Awards

It's that time of year again – the 2007 Webby Awards nominees have been announced and the on the 5th June, the winners will be revealed. And until Friday this week you have the chance chance to vote for the "People's Voice Award" in each category.

This year, as well as covering websites, the awards have been expanded to include interactive advertising, online film & video and mobile.

It's worth checking the nominees out as there's some nice stuff in there – although as usual, they hardly seem representative of all of the great work that's been done in the last year around the world (especially British work). I imagine this is solely because people haven't entered, rather than a sign of anything more sinister.

Oh, and before I go, Iain and James have a couple of favours to ask…

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Why don’t we make good ads anymore?

The Independent's media section has asked several advertising luminaries 'is the industry is suffering an ideas crisis?'

You can read their answers here.

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