Bugger, Fallon have won the Eurostar pitch. If I'm honest, I already had the gloating blog post written, ready and waiting for Glue's victory, to drive the final nail in the coffin of the above-the-line dinosaurs.
As James Cooper points out:
'Get back to your banners and leave the TV to us' will no doubt be muttered in a schadenfreude stylee in the Soho pubs.
Perhaps. But for Glue to even make it to the final round of an above-the-line pitch of this magnitude is an achievement in itself.
I'd love to see copies of Glue's and Fallon's leave-behinds – was the decision based on the quality of the ideas? Did Glue propose a digital only approach? Did Eurostar's publicity hungry Marketing Director, Greg Nugent, only include Glue in the final round because of the press coverage it would ensure?
So many open questions. Can anyone illuminate?
Update – more from Campaign:
Greg Nugent, the Eurostar marketing chief, said: "Fallon has come up with something very special about the launch of High Speed 1 in the UK. However, glue will be contributing all the way through. We already know glue London can do the 'digital bit', but we want it to sit with us and Fallon and come up with ideas above its station."
Mark Cridge, the glue chief executive, said: "Obviously we're gutted not to scoop the whole account, but for our first above-the-line pitch, it's not bad to be beaten by the best agency in London."