Ever since the introduction of data services and the rise of applications like WhatsApp and Skype, mobile operators around the world have found themselves on the back foot. Traditional revenues from voice and text messaging have been reduced significantly by the impact of, often free, internet-based alternatives.
And despite the fact it’s mobile operators who provide the networks for applications like WhatsApp to function, it’s these new apps receiving the plaudits and capturing the customer’s mindshare. But Verizon’s recent acquisition of AOL has finally tipped the balance back towards the operator, and it comes at a time when mobile advertising is on the brink of immense change.
Brands know the importance of delivering a consistent customer experience across every channel. Few, however, have yet to determine just how to realise that strategy. Critically, companies are failing to join the on- and offline worlds. While many are attempting to create a consistent online experience, when the consumer interacts with the brand in a shop, via customer service or even on social media, it is clear the company has no understanding of needs or motivations.
With the new generation of social consumers led by hearts and minds before wallets, this brand split-personality is off-putting. These individuals are highly informed about brand activity and more than willing to share information in return for a great experience. Yet today, far too many companies are still prioritising data collection over relationship building.
From food, to our phones, to fashion – we’re all after a bargain. But it can be hard to see beyond a swing ticket, and recognise the true cost of the low prices we crave.
Well, in a public square in Berlin, advocacy group Fashion Revolution have recently been challenging our lack of understanding, and the lack of transparency from clothing brands.
Our appetite for consuming fashion content on YouTube is huge, total views monthly is 110 million, equating to total reach of fashion on the video platform of 13.5 million per month.
A staggering 97.8% of these views comes from vlogger channels, compared to only 2.2% from brand channels. Plus the click through rate (CTR) from users clicking through to a product via vloggers’ channels vastly outperforms the CTR from a standard Google advert, proving vlogger content does deliver higher ROI for brands.
Consumers do not shop in the same way they used to. Gone are the days of reliance on high street shopping, instead the multi-channel environment is continuing to grow.
The modern shopper uses a number of different methods to find the product(s) they want. They may see something in a shop, try it on for size and then return home to browse a number of websites on their computer to find the best value option.
Alternatively, they may first seek inspiration online and then order with click and collect or have it delivered to their desired address. Consumers these days are spoilt for choice when it comes to ways of shopping.
Strawberries and cream, peanut butter and jelly, chocolate and Vegemite… apparently.
Images of Vegemite-filled Dairy Milk have been doing the rounds on social media down under. But until now, many were left wondering whether it was just a photoshopped hoax.
To show just how green they are, Adidas are getting rid of colour altogether.
In the sports brand’s latest push towards ‘green tech’, they have released a pair of sustainable football cleats made with zero chemicals or pigment.
As we all become more eco-conscious, we increasingly look to our favourite brands to help us out, so this could be a nice step forward from the sports giant.
According to a recent post on the Wall Street Journal, a survey of 1.5k Pinterest users earlier this year found that 52% of them used the site to ‘find items they want to buy’ and 30% confessed to having bought an item online that they had first seen on Pinterest, with 32% saying that they actually bought that item later in a shop.
Despite the huge commercial opportunity for Pinterest to monetise the ‘discovery’ nature of its platform, it was interesting to see that Eva Smith, Pinterest’s head of marketing communications and insights, was quoted as saying that the platform has “no plans to announce a buy button at this time”.
It’s official, festival season is here and it’s time to start compiling your survival checklist, but will you need to take your wallet with you this year?
Over the last few years Barclay’s has been trialling its wearable payment wristband bPay with huge success – it made payments quicker and easier and erased the security issue of carrying cash and cards.
Companies can spend millions on carefully crafting their logos and slogans in the hope they will bring customers flocking.
But when you combine the internet and a few basic photoshop skills, all bets are off, and you get the online craze of creating honest logos and slogans.
Advertising student Julien Delerue, has added to the internet’s efforts with these ads for Kleenex – reworking their logo to show exactly how their tissues are often used. It’s an honest bit of fun – rather nicely executed.
Via. Adeevee http://bit.ly/1PQq2Nm