Last week on The Wall’s latest vlog, we spoke to two industry experts from Mediaocean about the stigmas around women in technology as well as the career opportunities available to females within the marcoms sector.
European managing director Sarah Lawson Johnston highlighted that the myth that women are not interested in technical roles needs to be combated, and that the stigma around women in tech is a generational thing. “Schools are the way to progressing and females thinking they can do this sort of job,” she explained.
Enter sisters Jenae and Gina Heitkamp, who may have come up with a solution to resolve this industry-wide issue.
The child therapist/entrepreneur and start-up consultant respectively have launched a brand of dolls and books that inspire little girls to be chief executives and tech leaders.
It was once just a “nice to have”, but now mobile advertising will soon capture the majority of digital ad spend. Driven by rapid consumer adoption of mobile devices, and a corresponding surge in mobile ad clicks and conversions, the latest report by Marin has found that advertisers will spend more on mobile than desktop ads by the end of 2015. In fact, according to the Institute of Advertising Bureau’s 2014 Digital Adspend’s report, mobile advertising accounted for 23% of the total spend – a growth of 63% year on year.
Our report also revealed that while consumers use mobile devices for product research, they still make most purchases on desktops. For advertisers, this means it’s essential to adopt cross-channel advertising strategies that reach consumers across devices and platforms. This aligns with a recent Google report which found that more than 65% of advertising revenue comes from purchases that involve multiple touchpoints.
We’re often guilty, as marketing types, of putting acquisition, data and money ahead of everything, and channeling our digital efforts in this direction. And that makes sense. Digital investment has to demonstrate value. But as charities address their approach to supporter recruitment and fundraising in light of a government review clamping down on charity donation drives, there is an opportunity for charities to think beyond fundraising and consider digital services as part of their achievements.
Positive change doesn’t necessarily happen by asking for more money, but by using digital differently to work smarter.
Take for example the ‘my quantified self’ trend. Through clever new apps, thousands of consumers are collecting data about themselves, to improve and contribute to their daily lifestyles. If more health-related charities used such technologies to gather real-data scientists and analysts, to support research initiatives and clinical trials and improve lives, could use this large-scale insight.
Bacon and egg martinis, Burger King’s bacon sundae, you’ll even find Camp Bacon in Michigan – an annual event for bacon enthusiasts. Yes, it seems the world’s obsession with this pork product persists.
And so in a bold move, Taco Bell are parodying baconmania to sell… bacon of course. New bacon chalupas to be exact.
School’s out for the next six weeks or so and, while parents are making plans to keep everyone out of trouble, the likes of Airbnb and Trip Advisor are using technology to provide new experiences to holidaymakers around the world.
But digital services are not simply the preserve of nimble start-ups. Travel brand marketers from companies of all shapes and sizes can use technology to engage customers with relevant content before, during and after their trip. Where better to start than summer holiday season?
The fashion industry has had a complete revolution due to many disruptions in the past few years. Today’s omni-channel consumers define convenience by being able to browse a complete range of items via mobile devices, apps, in store or desktop computers, as well as having access to consumer-generated content (CGC); and choosing the best delivery options.
Due to the recent digital disruptions, fashion brands and retailers have readjusted their business models considerably, arming themselves with new technology platforms to ensure they keep up with more demanding consumers and stay ahead of aggressive startup competition.
The latest quarterly digital marketing statistics have landed in our inbox, courtesy of marketing software company Kenshoo, and the overarching theme is that it’s good news for social – particularly for Mark Zuckerberg’s baby.
As revealed in the company’s Digital Marketing Snapshop Q2 2015 report, quarterly global spend on Facebook advertising grew 114% year on year (YOY) during the quarter, with 63% of Facebook ad budgets directed towards mobile phones and tablets.
Mobile phone and tablet ad spend was also up – 167% YOY to be precise – and together they now account for 63% of total paid social budgets (up from 51% last year).
Everyone’s at it. Collaborations that is. And why wouldn’t you? They’re a great opportunity for brands to do something innovative and unexpected, capturing the attention of fans both new and old.
Periscope is a place where the mundane rubs shoulders with the mind-blowing. You can explore a Japanese fish market in the heart of Tokyo. You can check out a stranger’s fridge. You can walk down the red carpet with Dwayne Johnson. You can check out a stranger’s fridge. You can explore active volcanoes in Ecuador. You can even check out a stranger’s fridge (Periscope users love looking at each other’s fridges. I don’t know why).
Periscope launched to much fanfare back in March of this year. It hit one million users in its first ten days and, just two months later, ten years worth of video was being watched per day on the platform. By anyone’s standards, that’s quite the launch.
But now that the dust has started to settle, how is Periscope shaping up? And, the million dollar question: what does it mean for brands?
Yesterday’s government ban on access to Twitter in Turkey is the perfect example of the problems that surround online imagery not being carefully monitored at the source before going live.
The reaction of the Turkish authorities was in response to more than 100 disturbing images of the Monday’s terrorist bombing in south-east Turkey, which killed 32 people, appearing on Twitter. The move follows a court ruling banning the publication of images of the attack in the media, particularly on the internet and social channels. Twitter is currently in the process of removing all associated images, and will remained blocked in Turkey until the work is complete.