Latest Posts

Standing out in today’s content meritocracy

Pineapple AirbnbWhat’s pineapple got to do with content marketing in November? Ask Airbnb.

It has just boosted its content marketing assets with Pineapple – a high-end 128-page travel magazine, rich in content without advertising support. Has it done the right thing? It all depends on the quality of the offering. 

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Do you really think you’re prepared for Black Friday and Cyber Monday?

ShoppingArcadeIt’s that time of year again, when retailers are turning their full attention to Black Friday (28 November) and Cyber Monday (1 December) in the hope of cashing in.

Last year’s Cyber Monday saw retailers managing up to 120 million visits to their websites; this year it is predicted that consumers will spend £281m, on average £4.39 per person. Read More »

The rise of wearable tech beyond Google Glass: it’s a matter of style

Google glass fashionIn the last few weeks it has been revealed that many Google Glass developers are shifting their focus to wearable tech devices such as smartwatches. Launched with an initial $1,500 price tag, it looks like the Google Glass’ buzz is starting to wane, only two years after Google Co-founder Sergey Brin revealed it to the world.

It seems to me that Google Glass will be like any other device: you don’t take your computer to a party – so you don’t necessarily have to wear Google Glass out on the move.

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5 things to avoid when marketing to a youth audience

youthFor marketers, there is no greater challenge than promoting your goods and services to young people. In the past the challenge was to produce advertising that wasn’t too patronising, cringeworthy, or transparently craven.

Recently, as the internet has matured and a generation has grown up with social media, the rules of marketing to young people have changed – and so have the errors.

Here are five traps to avoid:

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How to beat the hackers this season

Lock by xserve, FlickrEbay, Reuters, The Racing Post, JPMorgan Chase, and Target – what do all these companies have in common? Each has been the recent victim of security breaches and made the headlines as a result.

A recent survey by PwC shows that while UK security breaches are slightly down this year, the cost per breach is skyrocketing, costing companies millions in clean-up and causing lasting damage to the brand. Let’s face it, the last thing a company needs during the holidays is a security breach. Read More »

Where brands are going wrong on YouTube

YouTube now has a billion monthly viewersOut of the 5,000 most popular channels on YouTube just 74 are brands. It’s a mind-blowing statistic, given the video platform’s millions of daily users and the size of marketing budgets for international brands.

However, these 74 high fliers often enjoy one new view every two seconds, with their content liked and shared by legions of loyal fans. So, it begs the question – what are 4,926 brands doing wrong?

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What on earth is TV syncing?

TV by Lubs Mary. FlickrSince the launch of the iPhone and the subsequent rise of mobile devices, TV viewing habits have transformed, with nearly half of smartphone (46%) and tablet (43%) owners using their device while watching TV.

As a result, it is becoming increasingly difficult for TV advertisers to gain audience attention – so how can marketers recapture a distracted generation of second screeners? Read More »

What marketers can expect from Facebook at Work

FacebookPhoneScreenAs rumours of a ‘Facebook at Work‘ network surfaced earlier this month, this latest announcement, aimed at rivalling the likes of LinkedIn, Yammer and Google Drive, was not unexpected.

Aside from the obvious security concerns that this will raise from businesses and individuals alike, it will also fuel questions from marketers in terms of how Facebook will plan to monetise this new platform.

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Miu Miu was so digitally close, yet so far…

Mui muiFashion brands are known for pushing the boundaries when it comes to promoting the next season’s must-haves, and the next big trend to hit the catwalk world is definitely turning heads.

In a bid to boost seasonal advertising campaigns, brands have turned to short films as a unique way to promote their brand. As a creative and artistic advertising tool that is gathering momentum amongst the fashion elite, will it successfully strike a chord with consumers?

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Sponsored: How did a 24-year-old student score in the top 10% of best ads?

CokeThis article is brought to you by our partners eYeka

Energy and refreshment are two of the core feelings Coca-Cola has been inspiring for decades. Yet it has become increasingly challenging to communicate these feelings in an ever-original fashion, keeping the brand fresh and providing local markets with impactful campaign materials.

We challenged the eYeka community of creators to tell us what energizing refreshment means to them. In three months, we received 474 video entries from 72 countries. Read More »