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Which brands really won at this year’s Wimbledon?



Wimbledon is a key moment in the sponsorship calendar for a number of premium brands. Competition for them is as hot off the courts, as it is for the players on the courts and Jaguar, IBM and Links of London all competed at this year’s tennis championship.

Curious, we decided to draw on Outbrain’s content insights and investigate to see whose campaigns came out on top and were most effective in capturing audience interest.

Why Instagram’s peers need to pick up the pace with smarter visual classification

instagramThere’s no doubt that Instagram has fast become the shiny new kid on the advertising block and eMarketer’s latest forecast predicts that the image-centric social media platform is projected to rake in $595m in worldwide mobile ad revenues this year, before soaring to a whopping $2.81bn by 2017.

That’s pretty impressive growth considering Instagram only introduced its ad offering a year and a half ago. And with a raft of advertising products already launched and new features set to roll out over the next few months, it’s an exciting proposition for brands; particularly when you consider it has 300 million monthly active users and accounts for a large chunk of the 1.8 billion photos uploaded every day across social media.

The Daily Poke: Call, collect

Call collect 2On 17th July 2014, Eric Garner was killed in a clash with police near Staten Island ferry terminal. News of his death would quickly go viral, highlighting ongoing issues surrounding police brutality and racial profiling.

A year on, and public radio station WYNC have teamed up with SHoP Architects to ask the question: what do you think when you hear the name Eric Garner?

We’d like a viral please

WEB_Three_PonyVirals are popular because they attract attention, and clients often ask to have a viral produced. But is that actually possible? I would argue no. But you can create something that has a good chance to go viral.

A viral is communication that becomes popular through an intense process of sharing, naturally, or by design. Whichever, it’s always content people really want to share.

Shareable content provides social credence: something funny implies the sharer is also funny; something unexpected suggests they have an intriguing personality, something novel implies someone’s pioneering spirit.

What marketers can learn from the Ashley Madison scandal

A group, calling themselves the Impact Team, has hacked the database of Ashley Madison, a dating site which specialises in arranging affairs for those in a relationship. The hackers have begun releasing details of members’ names and their sexual fantasies. An unfortunate man from Massachusetts, who joined the website the day after Valentine’s Day, was the first person to be unmasked.

Since the site has one million UK users there are likely to be about 20,000 marketers on their database. Noticed anyone in the office acting nervously?

The death of the challenger brand in the tablet market?

tabletIn 2010, Steve Jobs went on stage at the Yerba Buena Center in San Francisco to unveil what Apple hoped to be a revolutionary product that would disrupt the computing world. The shift was not as dramatic as planned.

Up until the iPad’s release the tablet market had consisted of niche products outside of the mass market. Needless to say, following the introduction of the iPad the competition in the tablet market increased further with manufacturers such as Samsung, Amazon, Google, Sony and Tesco creating their own devices.

To gain a better understanding of where the tablet market stands today, without the overpowering ‘noise’ that Apple creates, 51Degrees has pulled together data from more than three billion unique web sessions per month based on a variety of Android tablets, and their percentage of web traffic, on a global and individual country scale (Germany, UK, USA and India.)

Five most-read blog posts – July 2015

WEB_Wall_best_of_blogsIn this new monthly feature from The Wall team, we take a look back at the five most-read blog posts from the month. In July, headlines were a hot topic, along with ad blockers, and smartwatches.

1. The 1,072 words that will change how you write headlines forever 

Sharethrough Europe managing director Chris Quigley delved into the details of creating a great headline. He said it’s important for content creators, marketers and brand advertisers to know the right tricks for the right channels.

The Daily Poke: Beauty is skin deep

Beauty is skin deep 1Let’s face it, Mother Nature did a pretty good job when it came to packaging the banana. So when Tokyo-based designers Nendo were invited by Unifrutti to design packaging for a range of organic bananas, they stuck close to the original. Literally.

What the UK’s video diet really looks like

Connected TV will become an important part of the living roomI don’t need to diet. I’m one of those jammy gits that has the metabolic rate of a hummingbird. Hummingbirds have to flap their wings 50 times a second to do their trademark hovering and that needs energy to be processed pretty fast.

Because I don’t need to diet, I don’t have much interest in colleagues people banging on about their diets. 5:2, Atkins, Paleo, Dukan, Weightwatchers, Get the Glow….

But there is a diet I’ve discovered that I am very interested in.

Video is a hot topic in media. Everyone’s been talking about it. It’s no longer shackled by bandwidth limitations, for those with fibre or near enough to the exchange at least. As a result video now lives on our mobile apps, in our online news brands and entertainment sites and of course through the Broadcaster VOD services. But you know this. 

Digital campaigns to watch: Barclays, EE and Clinique

WEB_Barclays_YouTubeThe Holy Grail in content marketing is successfully aligning brand messaging with key editorial pillars of informing, educating, entertaining and inspiring, all without resorting to shameless product plugs. This month, we highlight how Barclays, EE and Clinique have successfully channeled those editorial pillars to produce campaigns that are already delighting audiences and positively shifting brand perception.

Barclays ‘Better off online’ – practical web tips

Barclays’ ‘Better off online’ YouTube channel embraces an ethos of creating content that solves a customer problem, and executes this extremely well. As well as the obvious tips on online banking, Barclays’ channel offers other money saving tips like how to get the best online discounts, how to find alternative telephone numbers to avoid premium rate costs, and where to find the cheapest flights.