There’s been a wave of positive press for virtual reality (VR), which is driving momentum of interest in this new medium. The promise of engaging consumers worldwide with mind-blowing personal experiences is closing in. But we won’t be able to mesmerise on a macro scale until VR headsets become a mainstream product. So the crucial question is – does VR have a chance of reaching mass adoption, when all the naysayers insist it’s limited to gaming geeks?
Let’s face it, we’re all inherently escapist. Watching TV is a universally accepted form of escapism. So 125 years after the first moving images, isn’t it time for a medium that delivers more than the passive entertainment of traditional TV and film? Now that a user-friendly and well-functioning version of VR has finally emerged, I firmly believe it will crash into public consciousness… especially as it’s gaining so much early positive exposure. Read More