Sustainability – it’s the thing one in three millennials most value in a money brand. The majority of younger millennials (those lucky enough to fall between 18- and 24-years-old) even value it over both low price and (are you sitting comfortably?) digital experience.
Don’t get me wrong – digital is still vitally important to these guys, but our recent research into UK millennials and finance threw up several other themes that we just weren’t expecting to see on their wishlists. It seems that maybe, just maybe, millennials are more traditional than we think. Read More