Twitter is apparently getting ready to rollout enhanced brand pages, which will allow businesses to turn their simple pages into brand platforms with possible ecommerce capability.

Twitter launched pages for a select number of  brands in December, including @AmericanExpress, @BestBuy, @bing, @chevrolet, @CocaCola and @Dell, but while they had improved design and the ability to allow brands to promote tweets on their pages they did not allow for anything particularly sophisticated.  That looks like it is about to change. Read More »

We had an excellent infographic in December “What happens to your Facebook profile when you die?” and now we have a video response.

Every day we are filling the internet with portions of our lives. The data of every status update, blog post, image, video and email is floating around the internet. Have you ever wondered what happens to all that data once we pass? Read More »

Orange Film Pulse: wisdom of crowds

Mobile phone network Orange is taking another step in its bid to ‘own’ film marketing by collating all the opinions about new films from Twitter, Facebook, film blogs and so on, and putting it all in one place.

Orange Film Pulse uses tweets, Facebook comments, blogs and even reviews from actual film critics to generate a score out of 100 for every film, using a special algorithm. Read More »

What is influence? It’s a massive question in the world of social media. Thousands of man hours are being pumped into companies who are trying to solve the problem in the hope that one day, you’ll be able to search a category and an application will spit out exactly the 5 top influencers you need to be communicating with to push your product.
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In a blog post today Twitter said that it now has the ability to selectively block tweets on a country by country basis. In a blog post Twitter said it could “reactively withhold content from users in a specific country”.

The change means Twitter can reflect national sensitivities and where freedom of expression comes with a fair dose of censorship. Read More »

Interesting move here from Facebook which is hiring more journalists. It has has just gone out and hired a managing editor in the form of Bloomberg journalist Dan Fletcher to be the company’s managing editor leading some to speculate the social network has increasingly larger plans for online news. Read More »

This is very nice idea and great use of blogs by jeweller Tiffany & Co. It has joined forces with fashion blogger couple Scott Schuman ( The Sartorialist) and Garance Doré  & Garance Doré to create a new campaign that uses Instagram to create a gallery documenting real couples in love in Paris and New York. Read More »

Really useful infographic here from Dan Zarrella who has done some more research into how we can all get more clicks out of our tweets. He did some research on this last year when he analysed where in a tweet was the best place to put the link.

He’s followed that up with research that has identified factors that tend to lead to higher click-through rates on tweeted links. Read More »

Social media has clunked its way through many evolutions over the years. The past four has seen the digital world settle into a social rhythm. Facebook being the daddy of them all, Twitter is the cooler, younger kid on the block, and LinkedIn taking the lead as the place to hang out to talk serious stuff. The commonality with all of those platforms is they are essentially for everyone. The barriers to entry are extremely low. Most tech savvy people will generally have those three, even if they’re not active in all three (I bet everyone who reads this has all three).

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On Wednesday night, Google announced they have changed how average positions are calculated in the Top Search Queries report. These changes are effective immediately.

Average position is an SEO truth that seems to struggle to take hold even though it is far more appropriate to today’s personalised search landscape than the old concept of absolute rankings.

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