I came to SXSW hoping to find a few bon bons every day. Today there was one session that really stood out, called ‘Y bother ‘ which focussed on how millennials are changing business and how to motivate them and make them want to stay within your company. Something that has often kept me awake at night.
Pete Cashmore, founder of Mashable (looking none the worse for wear after the huge Mashable party here last night) and Olivier Fleurot, the baby boomer who heads the MSL group talked to Joanna Coles, Editor of Cosmopolitan. One of the biggest challenges is the speed of their ambition earlier in their careers – most millennials want to be in a management role 2 years after coming out of university, to which one must resist the urge to say ‘seriously?’. Apparently millennials are in a hurry because the technology they have grown up with has changed so fast. Read More