The summer of 2014 was dominated by the craze for ‘selfless selfies’. It can’t have escaped anyone with a Facebook feed (over 1.2 billion): #nomakeupselfie, #icebucketchallenge. They have overwhelmed social media, their online omnipresence reflecting their viral success.
Yet the latest incarnations of this trend, #Wakeupselfie and Dowe Egberts’ #NoOrdinaryTache campaign for Movember are prompting the inevitable backlash.
As we begin to tire of the same old format, much of the debate centres on whether or not all these campaigns are indicative of an inherent narcissism amongst participants. Read More