Recent research by YouGov describes the West as posh, East as gritty, North as cosmopolitan and the South as rough. But how realistic is this picture? Moreover, should we be defining London and Londoners in such a simplified, clichéd way? Read More
Younger people are twice as likely to believe what they read in the media compared to older people, according to research. But does this mean they are more gullible or are they just more discerning about the media outlets they use?
The research, commissioned by Smarts Illuminate, was carried out with 1,935 adult UK consumers. The findings show that 18-35 year-olds are twice as likely as people over the age of 45 to believe what they see or hear in the media. Read More
Mobile messaging apps have developed to become the ultimate private social network for users. No need to navigate through complex privacy settings on Facebook, or experiment with new private networks such as Ello.
We’ve seamlessly created the ultimate tailored feed,that far exceeds the algorithmic-led capabilities of any traditional social network.
Whatsapp’s 70% daily active users show that mobile messaging is where the eyeballs – or fingertips – are at. Read More
Data and fashion have more in common that you’d think: marketers have a habit of stocking their proverbial wardrobes full of data and then, wearing the same familiar outfits over again, writes James Stafford of Stylehaul.
Sometimes we’ll find an amazing piece stuffed at the back of the closet, but, in general, we forget why we have so much clothing (or data) in the first place. That’s why the conversation about the potential of ‘big data’ has been somewhat burdened by the fact that most of us aren’t collecting, organising or using data in a meaningful way. Read More
The study shows more than a fifth of us will opt for a digital-first approach when offered. We want the government to do more too. 54% of respondents want to see Number 10 to do more to drive digital, and one in five would vote for a political party that focussed on digital policies.
Digital video took a giant leap into programmatic buying, experiencing huge gains in both viewership and ad spend.
With such an eventful year under our belts, I’m confident that this will be the year that online video advertising fully comes into its own. Read More