Latest Posts

The Wall meets… Sharethrough CTO Rob Fan

DanRobOn a flying visit to the UK from San Francisco, we meet Rob Fan, chief technology officer of native advertising platform Sharethrough, to talk native advertising definitions, in-feed ads, and 2015 ad tech trends.

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Honesty is the best YouTube policy

YouTube starsRecently, it was announced that lifestyle vlogger Zoe Sugg, also known as Zoella, experienced the highest-ever first week sales for a debut writer after selling more than 78,000 copies of her book, Girl Online.

She has 6,694,359 subscribers as I write, and her own PO box. Though she wears the crown amongst influential young vloggers, there are many more just like her.

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Singapore50 celebrates a pioneering country

SingaporeI was recently presenting at a conference when I was asked what the most important thing that was going to happen in 2015 was. Without hesitating I said Singapore50 (SG50).

For such a young country like Singapore to be where it is in the world in only 50 years is truly remarkable and certainly worth celebrating. What I love about the SG50 campaign is the branding campaign all themed around the “pioneering spirit”.

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Infographic: 15 digital trends for 2015

Internet of things by Steve Jurvetson FlickrResearch by digital consultancy Bell Pottinger Digital has revealed the 15 top digital trends that are set to change the way brands communicate in 2015.

This infographic captures the most talked about trends online in 2014 and ranks them in order of percentage increase throughout the year.

The top five digital trends include: Read More »

London City Airport sends Christmas cheer #AcrossTheMiles

elfElves have installed a video booth at London City Airport where passengers and crew can record a personal message for their loved ones overseas.

After recording their video in the log cabin, the travelers are given a special code to access and share their video online.

The campaign is being backed on social media with the hashtag #acrossthemiles.

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Back to the future – the UX trends for 2015

Clock-UX-image-300x200The art of looking into a crystal ball and predicting the future is a difficult one, particularly in the fast-changing world of technology. However, a quick glance through my UX trends for 2015 shows some familiar faces.

Not that surprising really, given that UX is primarily about humans not technology – and they’ve hardly changed for millions of years.

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Why brands should spend longer writing their promoted trends

TwitterlogosOne of my more terrifying moments as a junior copywriter was being asked to write a promoted trend (aka promoted tweet/hashtag) for an FMCG client.

It scared me for a number of reasons: the cost (up to £120,000), the all-eggs-one-basket nature of the media, the knowledge it would greet Twitter users all day long – and finally, the shoulder-shrugging attitude from the client and agency.

Because a promoted trend is essentially just a single word, putting thought and craft into its creation wasn’t seen as an important exercise back then.

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6 things a programmatic advertising partner should provide

Robot by littlelostrobot FlickrProgrammatic buying is on a strong growth trajectory – with an average annual growth rate of 27% – and is set to reach $53 billion globally by 2018. While the US is leading the way – with 62% of its display-related ads purchased using this method – the UK is following suit with programmatic forecasted to account for almost half of digital display ads (47%) bought in 2014.

As brands continue to discover programmatic’s unprecedented efficiency, ability to reach targeted audiences across all devices, and potential to optimise KPIs in real-time, it is set to become the main engine in digital trading.

To maximise the benefits and achieve a healthy ROI, brands need to choose a solid programmatic advertising partner that can provide the following: Read More »

YouTube views still stand for something

youtubelogoAMV’s Craig Mawdsley recently spoke out about the meaningless metrics of YouTube, and whilst I’m sure there are many who will write off his argument as the words of an ad man trying to shift the focus away from digital, he makes a valid point.

We do need to break the habit of being fixed on watching the counter tick up. Views alone are not an effective measure of success and they never will be.

However, this doesn’t mean that views don’t have a role to play. Read More »

How brands can join the wearable revolution

Apple WatchAs we wait for the arrival of the hotly anticipated Apple Watch in the New Year, in the last month we also heard that Samsung and LG are in the process of adding new, potentially more fashionable, smartwatches to their ranges.

Like the smartphone and tablet revolutions before it, an explosion of hardware choices for smartwatches seems just around the corner.

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