Cyber Monday has been and gone. Early indications will have begun to reveal its winners and losers - retailers and marketers will either be popping champagne corks or looking at what they could have done better to engage customers during this critical sales high in the year. Barclaycard said an average of £312,500 was being spent online every minute on Monday 2nd December, with Amazon UK claiming Monday was its busiest day ever, with 47 orders placed per second throughout the day. So it’s no wonder companies time their marketing so carefully around it. Read More
What makes a classic campaign? Style, substance, humour…?
Over the last few decades there have been some brilliant campaigns to capture the hearts and minds of the nation. However all too quickly they become dated. What was ‘innovative’ last year is old hat the next and marketers are constantly looking for new techniques and channels to set their brand activity apart.
Although there are plenty more channels to communicate a brand’s message these days, it’s the timeless spark of an idea that ignites the imagination. A spark that eventually elevates the campaign to gold standard status, and becomes mentioned in boardroom meetings the world over. Read More
Do you treat emails differently when you open them on your phone to when you open them on your computer? If so, chances are the same applies to your customers. So why aren’t you thinking about it when you’re designing email marketing too? You loser!
Here’s an inforgraphic that has some helpful pointers about how to start getting it right. Read More
Ad fraud is set to be one of the major issues facing advertisers in 2014. There’s been a lot of scaremongering in tech media around ad-fraud, illegitimate traffic, bot-fraud and non-human traffic. For those not familiar with the topic, sophisticated schemes have been created and executed to generate large volumes of non-human or “fake” traffic and clicks from websites which in turn generates fraudulent ad views and revenue for these websites and organisations, while brands are left paying for it.
Estimated amounts lost to ad fraud range from millions to billions of pounds in ad spend and the perpetrators range from organised criminals to large online publishers trying to bolster site traffic.
Officially, this year’s Eurobest theme was creative bravery. But for me, the overriding theme at last week’s event was risk-taking. As head of innovation, it’s a theme that is very close to my heart; by definition, innovation is about finding new and better ways to solve problems – and ‘new’ generally infers an element of risk.
People are creatures of habit, and marketers are no exception. We don’t like change which makes us naturally risk-averse. Yet the sessions at Eurobest highlighted beyond doubt that one of the roles of innovation, and more widely the role of agency professionals, is to overcome this natural aversion in pursuit of all that is better.
At The Wall, we know you want to keep up with the latest developments in digital marketing and social media, so we are duty bound to publish this important new infographic on the emergence of a major new trend.
It’s no longer enough to talk about selfies: you need to get on board with belfies, helfies and, for the more highbrow among you, bookshelfies. Read More
Expedia Media Solutions and Qatar Airways have joined forces, and created a Facebook app that gives users the chance to shows their travelling personality, create a personalised digital boarding pass, and win a return business class trip to anywhere in the world.
The idea of the app is for travellers to find more about themselves and their travelling habits, and also to emphasise the luxury services that Qatar Airways offer. Read More
In the first part of our brace of articles designed to help you manage a smooth transition to the digital world, we looked at how your digital vision, your business goals and your business framework all need to be reviewed for a digital age. On top of this we explained that to succeed in this brave new world, you need to be increasingly focused on your customer – not on yourself.
Furthermore, teams across your business will need to adopt agile ways of working to address the changing environment and to best achieve your goals. Importantly, you will need to test new ideas and new innovations – your own or others – that might improve how you deliver your product or service to your customer. While remembering that you need to understand what is an acceptable and welcomed communication in context for that person and that moment in time.
The lead up to the Christmas season and subsequent January sales period is traditionally a time when brands look for deep engagement with family audiences. But gaining cut through against so many other products fighting for the same attention can be a huge struggle.
Entertainment has always been the biggest vehicle through which brands have strived to reach this target audience. And within that, TV has, until recently, ruled supreme, providing a mass audience and a wide range of targeted content – whether that be sport, soaps, drama, kids entertainment etc.