Last year we had Debenhams highlighting its elegant clothing, M&S taking us down the rabbit hole, and of course – who can forget – John Lewis’ Bear and the Hare. Christmas ads inevitably form part of the national psyche in the run-up to the festive period, so it’s crucial that brands get it right. It’s a huge opportunity to connect with and reach consumers at a time when their attention turns to budgeting for Christmas.
The best Christmas ads can warm consumers to a brand by harnessing the emotional attachment many people have with the period. However, get it wrong and you risk being remembered for all the wrong reasons long after the decorations have come down. So what do I think we can expect this year?