Our friends at the Internet Advertising Bureau have released some baffling research to announce the “decline of the TV-centric living room”.
You can read it here, but their main point is that they think “devices compete equally with TV for consumer attention in the modern living room”.
It’s clearly a piece of research set out to undermine TV and so, as the marketing body for TV, we have to respond.
Firstly, the IAB doesn’t mean TV. They mean “the TV”.
If, like everyone in the known universe, you check your Facebook, Instagram, Twitter and other social media accounts twenty thousand times a day, it may feel as if there’s no room in your life for another platform.
But think again. Because Peach is here – and it’s actually pretty good.
Created by Dom Hofmann, founder of Vine, Peach gives you the same features as other platforms: a profile, friends, updates. But you can navigate in a completely different way.
Part four in a week-long series about the impact of mobile-first app brands.
Let’s take a deeper look into how mobile-first app brands have impacted the nature of shopping.
Emerging commerce-related apps are empowering shoppers to research, bargain hunt and purchase outside and inside the store like never before – leading to the rise in mobile discounting, list making, price comparison, “showrooming”, and payments.
Outside of Google search, leading apps like Shopify, Redlaser, ShopSavvy, BuyVia, PurchX and Price Scanner are driving this behaviour both in-store and on the go.
On your next commute, look around at what others are doing to occupy themselves on their journey.
Chances are, you will see people focused intently on their hand-held screens as they play mobile games.
Deloitte’s annual trends report on media and technology has predicted 2016 will be the year that mobile will overtake PC and console gaming, in terms of software revenues.
The market trend is great news for brands and advertisers that are looking to reach consumers through mobile.
With a growing number of app users in the UK (43.2 million mobile app users predicted by the end of June 2016) app development is no longer the preserve of tech entrepreneurs but rather a high-revenue channel not to be overlooked.
App-based brands are now grasping this revenue potential and are capitalising on mass consumer engagement.
But major app sensations such as Snapchat and Shazam didn’t appear overnight. Focused strategy and a not inconsiderable budget went into acquiring a critical mass of users before becoming profitable.
Too often, app developers see user acquisition campaigns as a marketing expense, rather than a revenue stream.
The more consumer behaviour research we do and the further we explore the cognitive processes of how people interpret advertising, the more I find myself taking pics of those large billboards on tube platforms.
And not for prosperity. I take snapshots of the ads as my brain struggles to comprehend the rationale behind the creative.
I guess advertising is a bit spoiled for me now.
Once you have seen thousands of eye paths analysis and attention models and understood the subtleties of perception, you finally come to accept that creativity, or the “creative state”, is not magical.
Sir Paul McCartney has teamed up with Skype to create a set of love-inspired Mojis for Valentine’s Day.
The ex-Beatle has written a series of melodies to match the amorous Mojis, which can be sent to loved ones across Skype.
The Moji characters include a pair of loved-up balloons and a romantic reindeer.
Should FMCG brands aimed at men reconsider their Facebook advertising campaigns?
It could be worthwhile, going by the findings of our research into how people interact with brands across social media.
Born Social found women are 13.7% more likely to “like” a brand on Facebook than men are – and they are 43.1% more likely to like an FMCG brand on Facebook than a man is.
The implication from this is that brands who are targeting women will have an easier time growing their Facebook presence than brands who are targeting men.
Snapchat was an official part of this year’s Super Bowl for the first time, landing four major sponsors – Pepsi, Amazon, Marriott and Budweiser, for an NFL approved Super Bowl Live Story.
Branded content in Snapchat is not new of course, but the content has predominantly felt rough and ready.
However, this time it’s different, this time we’re talking big budgets.
Does Snapchat’s relationship with the Super Bowl suggests a sea-change in the precision offered by the platform in terms of targeting and analytics?
Technology is a mystery. Somehow, the industry can’t give us self-service machines that really know whether there’s an unidentified object in the bagging area.
But it can offer us virtual butlers.
Mark Zuckerberg has already said he wants to build his own digital assistant. And now, Japanese company Vinclu has announced Gatebox, a device to compete with Amazon’s Echo, including a fully holographic, interactive, AI personality.
It will use IoT (Internet of Things) technology to take care of everything in your home, from your lighting to your email.