From apps like Instagram, to brands like Soap and Glory, vintage is ‘in’ and brands have jumped on this bandwagon, embracing their histories to capture new audiences, along with reengaging the old. Retailers aren’t just tapping into the past for the baby boomers, they are also busy playing on other nostalgia for all generations.
Some brands are lucky enough to have a rich history to tap into. Like Ritz, and its new packaging, conveniently launched in the run-up to Christmas. A simple design straight from the 1950s, Ritz have recaptured the essence of its brand in its new packaging, which focuses on a clean and minimalist aesthetic, away from the gradient glows and warped type from before. This timely rebrand is a tried and tested success and will spark memories on the shelves in supermarkets this Christmas, at a time when it is most important for a brand to market itself from the shelf out.