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Do the words ‘digital transformation’ make you feel challenged/optimistic/excited?

That sounds about right, according to a new study published by Adobe. The Digital Roadblock Report 2015 highlighted that UK marketers are feeling equally challenged (49%), optimistic (47%) and excited (46%) about digital transformation within the industry.

A total of 451 UK marketers revealed that with the upsurge of the Internet of Things and wearable devices, new technologies are driving this change (61%) and contributing heavily to consumer expectations on how brands communicate with them.

Did you Facebook with ‘pride’?

WEB_Facebook_Pride_rainbowIt’s likely that your Facebook feed has been filled up with colourful rainbow pictures in the past week and that’s thanks to the Supreme Court finally making same-sex marriage legal in the USA – great news. Quickly cashing in on the news was Facebook, which quickly unveiled a Celebrate Pride tool – where any user could easily put a rainbow filter on their profile pictures to show their support.

The result? One million-plus users changed their profile within the first few hours of the tool launching and it quickly became a popular newsfeed trend. Result – great move, Zuckerberg.

The 1,072 words that will change how you write headlines forever

ContextWordsGhostCreating a great headline can feel like a science experiment. Whether you’re in advertising, marketing, PR, or journalism, all forms of digital communication revolve around crafting words for a desired effect.

If you’re like me, you often makee unsubstantiated guesses about the best combination of words or ideal headline style. Do I write for the curiosity gap? Is this a how-to post or listicle? Should I put a number in the headline? Or is this an SEO-play, and I’m writing for Google?

From search to social to editorial and even print, each channel is different. That’s why it’s important for content creators, marketers and brand advertisers to know the right tricks for the right channels.

TVOT 2015: What does the future hold for TV?

0060 - 2014.12.09 - TVOTNYCJMEIn late June the great and the good descend on San Francisco. No, I’m not referring to the city’s pride march but the TV of Tomorrow Conference (TVOT), a two-day global gathering for creatives, technologists and executives. I attended this year as both a panellist and observer.

Despite the knowledge that this is a conference aimed at multiplatform and interactive areas of TV, I have to admit I had a trace of apprehension about possibly being one of the only pure-play digital marketers in attendance. Would I be walking into a battleground between the addressable TV crowd (we’re all digital at heart) and hugely protective linear broadcasters who would stop at nothing to trash any other viewing and advertising model? I needn’t have worried as my apprehension was totally unfounded.

Wimbledon has the ‘noisiest’ fan base on social

tennis-grand-slams-social-comparisonA new study by sports and entertainment intelligence company Repucom has found Wimbledon is the top grand slam championship for attracting social media-savvy tennis fans.

Compared to the French, US and Australian Opens, the English tennis tournament is the biggest in engaging and maintaining its social media fan base around the world on Facebook, Twitter and Instagram.

The Daily Poke: A side of Gaga please

side of Gaga pleaseIt’s no secret that our unsustainable love of meat has left us in a bit of a pickle. While many have predicted the rise of the insect-centric meal as a protein fix, scientists have also been exploring the possibility of cultivating meat in vitro as a friendlier, more sustainable method.

It’s not just about being better, but about being good: Cannes Lions Innovation Festival day two

cannesThe debate around how much the Festival had changed this year rumbled through the Cannes Lions Innovation Festival. The line of ad tech sponsored yachts became known as AdTech Row, but this reflected very different views as it was a disparaging term for some, but for others it was a term of recognition about the impact technology is having on advertising.

Like it or not, there was no denying the technology revolution had an impact at Cannes. You knew there was change in the air when car insurance firm Geico’s ‘Unskippable: Family’ pre-roll video won a Grand Prix. It was a brilliant demonstration of how creatives are adapting their skills and thinking as fast as the media channels are evolving – with great creative ideas being made even better through the use of technology. 

The changing dynamic of Cannes Lions

WEB_Cannes_Innovation_2015Technology platforms that support digital advertising always have been an intrinsic part of delivering marketing communications and creative innovation. However, it’s only now that these technology vendors have really burgeoned into a prominent part of the festival in their own right, hence the addition of the two-day event, Cannes Lions Innovation – focused on data, technology, and of course creativity.

In today’s digital arena and with an increasing shift in focus towards advertising technology and data, has the rise of new developments in digital advertising technology dampened the creative celebration that has made Cannes such a noteworthy event, and how does technology fit into the key festival tradition?

Battle of the social supermarkets: Aldi tops Digital Contact Talkability Tracker

image_2_store-2Today (1 July) big data product company Digital Contact published its latest Digital Contact Talkability Tracker, looking at the most talked about UK supermarkets online via millions of pieces of online data.

Measured over a five-day period, between 24-28 June, the report found Tesco topped the conversation list of supermarket’s online presence. However, it wasn’t all good news for the supermarket giant, as 15% of tweets received by Tesco were negative and 73% higher than average. Digital Contact attributed this to the incident caused by their placing of bacon-flavoured Pringles in the Ramadan offer.

OpenRTB 2.3 unlocks the creativity of programmatic native

native adThe arrival of the OpenRTB 2.3 standard ushers in a major change in the digital advertising space, opening up programmatic trading for native ads for the very first time. It also heralds a new dawn where programmatic is taken seriously as a creative advertising force.

The real difference between programmatic trading of display/video and native advertising is the addition of metadata. Unlike video and digital banners, which constitute a single ad unit file, native adverts generally include multiple elements: typically a headline, thumbnail image, description, brand name and logo. OpenRTB 2.3 means these additional pieces of information can be added programmatically for the first time.