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Do the words ‘digital transformation’ make you feel challenged/optimistic/excited?

That sounds about right, according to a new study published by Adobe. The Digital Roadblock Report 2015 highlighted that UK marketers are feeling equally challenged (49%), optimistic (47%) and excited (46%) about digital transformation within the industry.

A total of 451 UK marketers revealed that with the upsurge of the Internet of Things and wearable devices, new technologies are driving this change (61%) and contributing heavily to consumer expectations on how brands communicate with them.

Did you Facebook with ‘pride’?

WEB_Facebook_Pride_rainbowIt’s likely that your Facebook feed has been filled up with colourful rainbow pictures in the past week and that’s thanks to the Supreme Court finally making same-sex marriage legal in the USA – great news. Quickly cashing in on the news was Facebook, which quickly unveiled a Celebrate Pride tool – where any user could easily put a rainbow filter on their profile pictures to show their support.

The result? One million-plus users changed their profile within the first few hours of the tool launching and it quickly became a popular newsfeed trend. Result – great move, Zuckerberg.

Wearables are the future of search

WEB_Apple_Watch_greenSince the launch of the Apple Watch, everybody has been talking about wearables. From Google Glass to fitness bands and smart watches, the potential of these technologies are clear, but the current practical applications far from appeal to everybody.

In the context of search, they do offer a new perspective – particularly smart watches, where people are using voice and predictive search rather than conducting traditional text searches.

The term ‘predictive search’ refers to Google Now, a tool that tries to predict what you might search for, and offers you an assortment of those results without you ever needing to type anything in. But the term ‘predictive search’ is no longer relevant here. It has evolved. These searches aren’t predictions, they’re actual searches just without a keyword. Therefore using the term ‘contextual search’ instead makes far more sense.

Why you should build a content marketing strategy for an online business

Image1Generating clients for our new project by using the internet with the final goal of bringing in revenue and growth over the long term is the biggest challenge that every new entrepreneur must solve.

Here’s our experience over the last six years about “why” a content marketing strategy is the best thing to put into place.

1. Because we generate value

The first reason is that content marketing creates value for the end user, while a traditional ads does not achieve this effect. Doing marketing through the use of content is born out of an entirely different focus from what we are used to and this is the reason which will enable us to be able to achieve excellent results. Because this conceptual change is derived from something essential: if we are able to generate value for our users by way of content, at the end of the day we will be developing a relationship with them.

The Daily Poke: You say ByeBuy, we say hello

You say ByeBuyQueen said it best, “I want it all and I want it now.”

With so many exciting tech products being released on a regular basis, and a dazzling future of wearables and virtual reality platforms, you wouldn’t be blamed for feeling like a tech commitment-phobe.

The 1,072 words that will change how you write headlines forever

ContextWordsGhostCreating a great headline can feel like a science experiment. Whether you’re in advertising, marketing, PR, or journalism, all forms of digital communication revolve around crafting words for a desired effect.

If you’re like me, you often makee unsubstantiated guesses about the best combination of words or ideal headline style. Do I write for the curiosity gap? Is this a how-to post or listicle? Should I put a number in the headline? Or is this an SEO-play, and I’m writing for Google?

From search to social to editorial and even print, each channel is different. That’s why it’s important for content creators, marketers and brand advertisers to know the right tricks for the right channels.

TVOT 2015: What does the future hold for TV?

0060 - 2014.12.09 - TVOTNYCJMEIn late June the great and the good descend on San Francisco. No, I’m not referring to the city’s pride march but the TV of Tomorrow Conference (TVOT), a two-day global gathering for creatives, technologists and executives. I attended this year as both a panellist and observer.

Despite the knowledge that this is a conference aimed at multiplatform and interactive areas of TV, I have to admit I had a trace of apprehension about possibly being one of the only pure-play digital marketers in attendance. Would I be walking into a battleground between the addressable TV crowd (we’re all digital at heart) and hugely protective linear broadcasters who would stop at nothing to trash any other viewing and advertising model? I needn’t have worried as my apprehension was totally unfounded.

Wimbledon has the ‘noisiest’ fan base on social

tennis-grand-slams-social-comparisonA new study by sports and entertainment intelligence company Repucom has found Wimbledon is the top grand slam championship for attracting social media-savvy tennis fans.

Compared to the French, US and Australian Opens, the English tennis tournament is the biggest in engaging and maintaining its social media fan base around the world on Facebook, Twitter and Instagram.

The Daily Poke: A side of Gaga please

side of Gaga pleaseIt’s no secret that our unsustainable love of meat has left us in a bit of a pickle. While many have predicted the rise of the insect-centric meal as a protein fix, scientists have also been exploring the possibility of cultivating meat in vitro as a friendlier, more sustainable method.

It’s not just about being better, but about being good: Cannes Lions Innovation Festival day two

cannesThe debate around how much the Festival had changed this year rumbled through the Cannes Lions Innovation Festival. The line of ad tech sponsored yachts became known as AdTech Row, but this reflected very different views as it was a disparaging term for some, but for others it was a term of recognition about the impact technology is having on advertising.

Like it or not, there was no denying the technology revolution had an impact at Cannes. You knew there was change in the air when car insurance firm Geico’s ‘Unskippable: Family’ pre-roll video won a Grand Prix. It was a brilliant demonstration of how creatives are adapting their skills and thinking as fast as the media channels are evolving – with great creative ideas being made even better through the use of technology.