Latest Posts

A State Of Trance – the ultimate multi-channel music brand

armin-van-buuren-msg-2014-by-letkemann-650Armin Van Buuren’s amazing music superbrand A State of Trance (ASOT) celebrates 700 shows this week with a massive show and celebratory events in Sydney and Melbourne . What started as a dance genre has become a multi level marketing operation unparalleled in global music for the strength of it’s brand, loyalty of its fans, variety of its interactive aspects and longevity of it’s brand strength.

Read More »

Mobile, not wearable tech, will have its moment in 2015

smartphones by Blake Patterson/FlickrFor a few years now, brands, marketers and advertisers have been patiently waiting for the pivotal moment when wearable technology is embraced by mainstream consumers, excited by the prospect of all the customer data that can mined from these devices and they have reasons to be enthusiastic.

Unfortunately, it seems this pivotal moment is still some way off, writes Geoff Gower of Ais London. Read More »

Why native needs metrics all of its own

Tape measure by Randen PedersonNative is hailed as the answer to engaging banner-blind, content-hungry consumers. But marketers still need to be able to prove its value.

As native adoption increases, it is clear that traditional display performance metrics are inadequate for measuring the success of this format.

Read More »

What #TheFappening taught us about ourselves

KardashianIf a tree falls in a forest and no one is around to put it online, does it actually happen?

The answer, suggested by Syzygy’s wrap-up of internet happenings in 2014, is no. If it doesn’t happen online, it doesn’t – or may as well not – happen. Read More »

London’s villages hold unlocked potential for brands

London map by Daniele Zanni FlickrLondon has long been diced into four, clearly identified regions – North, South, East and West.

Recent research by YouGov describes the West as posh, East as gritty, North as cosmopolitan and the South as rough. But how realistic is this picture? Moreover, should we be defining London and Londoners in such a simplified, clichéd way? Read More »

Don’t believe what you read in the media? It could be a sign of your age

newsstackYounger people are twice as likely to believe what they read in the media compared to older people, according to research. But does this mean they are more gullible or are they just more discerning about the media outlets they use?

The research, commissioned by Smarts Illuminate, was carried out with 1,935 adult UK consumers. The findings show that 18-35 year-olds are twice as likely as people over the age of 45 to believe what they see or hear in the media. Read More »

Brands should “enhance the conversation” to infiltrate mobile messaging apps

dubsmashMobile messaging apps have developed to become the ultimate private social network for users. No need to navigate through complex privacy settings on Facebook, or experiment with new private networks such as Ello.

We’ve seamlessly created the ultimate tailored feed,that far exceeds the algorithmic-led capabilities of any traditional social network.

Whatsapp’s 70% daily active users show that mobile messaging is where the eyeballs – or fingertips – are at. Read More »

Driven by data: Linking consumer behaviour to purchase intent

Wardrobe of clothes, photo by Rubbermaid Products:FlickrData and fashion have more in common that you’d think: marketers have a habit of stocking their proverbial wardrobes full of data and then, wearing the same familiar outfits over again, writes James Stafford of Stylehaul.

Sometimes we’ll find an amazing piece stuffed at the back of the closet, but, in general, we forget why we have so much clothing (or data) in the first place. That’s why the conversation about the potential of ‘big data’ has been somewhat burdened by the fact that most of us aren’t collecting, organising or using data in a meaningful way. Read More »

The content river (or why Amazon is called Amazon)

Amazon by Nic Taylor:FlickrAmazon has recently surprised, with the success of its TV show Transparent at the Golden Globes. And it has more plans to create a new TV series with Woody Allen.

The Woody Allen partnership received a bit of a kicking from some quarters, but I don’t agree with this view. Read More »

For lack of a better story

story booksI bought a OnePlus One recently. It’s a smartphone from China with iPhone 6 level specs.

It’s the best phone on the market in almost every way – screen, camera, looks, price. It’s not out in the UK so no one has really seen it, or knows anything about it. Read More »